Online Marketing Today: SearchCap: Google black & blue links, voice search tracking & Bing Twitter results

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google widely testing the title links in black, instead of the traditional blue hyperlink color
May 9, 2016 by Barry Schwartz
Google testing going from blue hyperlinks to black hyperlinks, and searchers don’t seem to be happy with the change.
Voice search reporting coming to Google Search Console’s Search Analytics report
May 9, 2016 by Barry Schwartz
Google may bring voice query reporting to the Google Search Console’s Search Analytics report; when is unclear.
Bing confirms testing Twitter results in search results listings
May 9, 2016 by Barry Schwartz
Bing is testing a partnership with Twitter to show tweets in their search results listing pages, similar to how Google displays them.
AdWords Express now shows Google Analytics goal results
May 9, 2016 by Ginny Marvin
Small businesses can see how their ads convert from the AdWords Express dashboard.
Act now: SMX Advanced early bird rates expire next week
May 9, 2016 by Search Engine Land
Nearly 75% of the tickets for Search Engine Land’s SMX Advanced are sold and rates increase next week. Don’t miss your only opportunity this year to attend this unique event experience, which has sold out each of the last 10 years! Register now and save $400 off on-site rates. Here’s what you get: Tactic-rich and fast-paced sessions […]
How to effectively prioritize and amplify SEO content
May 9, 2016 by Winston Burton
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.
The SEO industry is worth $65 billion; will it ever stop growing?
May 9, 2016 by Jayson DeMers
SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.
Google News adds local source tag to expandable news box to promote major local news stories
May 9, 2016 by Barry Schwartz
With expanded local source tag support, local news is now more important to Google.
What day is Mother’s Day 2016? Today’s Google Doodle leads to a direct answer
May 8, 2016 by Amy Gesenhues
Doodler Sophia Diao says today’s Mother’s Day doodle, “…harkens back to a time in my youth when following Mom around was all I knew.”