To help close the online-to-offline attribution gap, Google introduced store visits tracking and measurement in AdWords in December, 2014. Since that time, the company says, it has measured more than 1 billion store visits globally in its effort to show the impact of online advertising on in-store traffic.
In addition, AdWords store visits measurement is now available to 1,000 advertisers in 11 countries, including automotive dealers, Google announced at its annual Performance Summit on Tuesday.
In one case study cited during the event, Nissan UK found that 6 percent of mobile ad clicks — both brand and non-brand — led to a dealership visit. In another, Seven & i Holdings found that 10 percent of mobile searches led to a store visit in Japan.
In April 2015, Google had shared that US retailers saw 10 times more conversions from mobile search ads, on average, when they accounted for store visits. Advertisers in the US travel and auto verticals saw 2 times higher conversions when store visit data was included.
For more how AdWords store visits measurement works, see:
Under The Hood: How Google AdWords Measures Store Visits
Google’s Surojit Chatterjee: Here’s Why You Should Trust AdWords Estimated Store Visits
Google “Store Visits” Part Of Larger Movement Toward Metrics That Matter
The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land.
from SEO Rank Video Blog http://ift.tt/1Tv3s4d
via IFTTT
No comments:
Post a Comment