SearchCap: Google AdWords hack, SEO ROI & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• True performance baselines & ROI for SEO without attribution modeling
  May 31, 2016 by Chris Liversidge

  How do you determine your SEO program’s real performance, discounting the effects of seasonality, paid search spending or any other external factors? Columnist Chris Liversidge lays out a step-by-step process for reaching a reliable ROI calculation.

• 3 Google AdWords hacks to drive high-quality leads
  May 31, 2016 by Todd Saunders

  You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.

• 7 essential Google Analytics reports every marketer must know
  May 30, 2016 by Khalid Saleh

  You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Official: Instagram will tell brands how many times their organic posts are shown
• 7 essential Google Analytics reports every marketer must know
• Share conversions and remarketing lists across paid search accounts
• Brand queries: the AdWords performance illusion
• Marketo goes private so it can concentrate on its platform’s future
• The 7 habits of highly effective digital marketers: agile skill sets
• Efficiency and arbitrage: two strategies to own performance marketing
• MarTech Today: Survata’s segment-targeted surveys, Oracle loses Java case & Google app for iOS gets AMP’d
• Report: Ad blocking users more than double in a year to almost 420 million globally
• Demystifying the display advertising landscape
• [WATCH] ML Live #15: Big AdWords/PPC news from Google, Twitter changes its 140 limit & more
• Facebook plans to close LiveRail ad exchange to focus on Audience Network
• Amazon’s EchoSim lets anyone talk to its voice assistant, Alexa

Search News From Around The Web:

Industry

• French finance minister rules out Google tax deal, more firms could be targeted, Reuters
• Memorial Day From Google, Bing, Dogpile & Others, Search Engine Roundtable

Local & Maps

• Google Earth Imagery Update: LaPlace tornado, Google Earth Blog
• Google Notice For Photos Are Missing From Your Listing On Google, Search Engine Roundtable
• Google Now Displays Indoor Map, Store Inventory, Return Policies, Coupons & More, Search Engine Roundtable
• Meet Terrapattern, Google Earth’s Missing Search Engine, The New Yorker

Link Building

• Do you want to find hubs of authority within your industry? (Infographic), Majestic Blog

Searching

• Google Is Asking For Feedback About Design & Speed Of Search, serptests.com
• Answer: What’s in common?, SearchReSearch
• Tor switches to DuckDuckGo search results by default, TechCrunch

SEO

• Does Google Value AJAX Content Less Than Static HTML Content?, thesempost.com
• Google Lists Both Mobile Friendly Testing Tools In Search Results, Search Engine Roundtable
• Google Showing Promotion Schema In Rich Snippets?, Search Engine Roundtable
• How Keyword-Rich Domain Names Positively Affect Search Click-Through Results, Between the Dots
• Title Tag Length Guidelines: 2016 Edition, Moz

SEM / Paid Search

• Google’s ad ban puts payday lenders on the defensive, usatoday.com
• How Is Voice Search Going To Change The World Of Advertisers?, Certified Knowledge

The post SearchCap: Google AdWords hack, SEO ROI & more appeared first on Search Engine Land.

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