Online Marketing Today: SearchCap: 2 trillion Google searches, AdWords announcements & more

Tuesday, May 24, 2016

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google now handles at least 2 trillion searches per year
May 24, 2016 by Danny Sullivan
The search giant won’t say exactly how many trillions of queries it processes, other than it’s now two or more. It last claimed 1.2 trillion in 2012.
Official: Google to roll out Expanded Text Ads for all devices
May 24, 2016 by Ginny Marvin
Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset.
Google has measured 1 billion+ store visits from AdWords ads globally
May 24, 2016 by Ginny Marvin
Store visits measurement is now available to 1,000 advertisers in 11 countries.
Google AdWords to break up tablet & desktop and enable a mobile base bid
May 24, 2016 by Ginny Marvin
Individual device bid adjustments will roll out in the coming months
Saying a third of mobile searches are local, Google brings “Promoted Pins” to Maps
May 24, 2016 by Greg Sterling
Local searches are growing 50 percent faster than mobile searches overall.
All the AdWords & Google Analytics changes announced today at Google Performance Summit
May 24, 2016 by Danny Sullivan
At Google’s annual event for AdWords and Google Analytics customers, it shared new ad formats, mobile-first bidding options and more.
5 essential skills that great link builders know
May 24, 2016 by Julie Joyce
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.
Competitive threats to Google, and what they mean for you
May 24, 2016 by Eric Enge
If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities.
5 common digital marketing mistakes (and how to fix them)
May 23, 2016 by Digital Marketing Depot
Despite a wealth of experience, marketers still make many digital marketing and optimization mistakes. It could be that they’ve developed some bad habits over the years. Or maybe they came into digital marketing from another field and missed out on a few ground-floor basics. Attend this webcast to learn how to: uncover missed opportunities; avoid […]