Online Marketing Today: SearchCap: Google mobile friendly, Search Console update & Bing Ads bans

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google’s mobile-friendly algorithm boost has rolled out
May 12, 2016 by Barry Schwartz
The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.
Google’s ban on payday loans estimated to cost millions in lost ad revenue
May 12, 2016 by Ginny Marvin
Still, the estimated losses account for just .05 percent of Google’s annual ad revenue last year.
SEM ad copy tips that you may find scary
May 12, 2016 by Brett Middleton
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.
Google Search Console metrics now deeply integrated into Google Analytics
May 12, 2016 by Barry Schwartz
Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix.
Pull Google Maps traffic data into AdWords with this script library
May 12, 2016 by Russell Savage
Columnist Russell Savage shows how you can use the Google Maps Distance Matrix API to get traffic data and use this information to customize your paid search ads.
The true value of technical SEOs
May 12, 2016 by Patrick Stox
While many view technical SEO as a simple matter of implementing best practices on a website, columnist Patrick Stox argues that the best practitioners are doing cutting-edge work that will shape the industry’s future.
Google launches iOS keyboard that lets you search in any app & more
May 12, 2016 by Barry Schwartz
Gboard, a new keyword for iOS was launched today by Google to enable searching directly in your iOS keyboard – without leaving the app.
Bing Ads bans ads from third-party tech support services
May 12, 2016 by Ginny Marvin
Citing “serious quality issues,” Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers.
Marin Software & SMX Launch 8th Annual Biggest Search Geek Contest
May 12, 2016 by Digital Marketing Depot
Enter the 8th Annual SMX Biggest Search Geek Contest! The challenging quiz-based contest is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and hotel accommodations […]