Online Marketing Today: SearchCap: “Illegitimate” SEO Sentenced, German Publishers Sue Google & App Indexing Crawl Errors

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

“Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion
Jan 6, 2016 by Barry Schwartz
An SEO named William Stanley was sentenced to more than three years in prison and ordered to pay $174,888 in fees for SEO extortion.
German Publisher Group Sues Google Again Under Draconian Copyright Law
Jan 6, 2016 by Greg Sterling
A group of German publishers has filed a civil complaint against Google. The group, constituted as VG Media, claims to be enforcing Germany’s “Ancillary Copyright” Law, passed in 2013. This is the latest episode in an ongoing dispute between German news publishers and Google. Essentially, the publishers are suing to get Google to pay them […]
Six Trends Shaping Location Marketing In 2016
Jan 6, 2016 by Adam Dorfman
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to.
Google Revamps The Android App-Indexing Crawl Errors Report In The Search Console
Jan 6, 2016 by Barry Schwartz
Google has updated the broken crawl error report for App Indexing in the Google Search Console. And now there are three app crawl error types in Search Console.
Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy
Jan 6, 2016 by Thomas Stern
Columnist Thomas Stern explains how paid and organic search efforts can be used together to boost ROI through increased brand awareness and visitor engagement.