Online Marketing Today: SearchCap: Google AdWords Columns, Apple Street Views & FairSearch Funds

searchcap-header-v2-scap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing Adds Lottery & Powerball Numbers To Search Results
Jan 27, 2016 by Barry Schwartz
Did your odds just increase? Bing added winning lottery numbers to their quick answer box.
Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
Jan 27, 2016 by Lori Weiman
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
Microsoft Pulls Funding For Anti-Google Lobbying Group FairSearch
Jan 27, 2016 by Greg Sterling
According to a report in Re/Code appearing last week, Microsoft has pulled financial support from FairSearch, an anti-Google “watchdog” or lobbying group that has been at the forefront of advancing European antitrust moves against the company. We sought comment from Microsoft when the report appeared, but the company declined to respond. The FairSearch site lists […]
Is Apple About To Launch A Competitor To Google Street View?
Jan 27, 2016 by Greg Sterling
Google Street View is a dramatic and sometimes useful feature of Google Maps that helped set it apart from competitors such as Nokia Maps and Bing Maps a few years ago. Now, there’s evidence that Apple may be seeking to create its own version of Street View. The following posting appears on Apple’s site: It […]
The State Of Cross-Channel Paid Search, Part 1: SEM & Social
Jan 27, 2016 by Josh Dreller
In this first in a series on cross-channel marketing, columnist Josh Dreller discusses how paid search and paid social efforts can work together to improve overall marketing efforts.
Math! Now Available Right In AdWords Custom Columns
Jan 27, 2016 by Ginny Marvin
Use formulas to get even more out of custom columns in Google AdWords.
Find Your Technology-Powered Solutions At MarTech. See Who’s Exhibiting.
Jan 27, 2016 by Search Engine Land
Join us at MarTech, where marketing meets IT. The strategy-packed agenda is only part of what makes MarTech an exceptional conference. The expo hall is packed with leading industry vendors waiting to provide you with the next tool or solution. Pass options are available. Register today!