Online Marketing Today: SearchCap: Google Dance, Bing Logo & Amit Singhal Interview

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing Ads Updates Keyword Planner With Impression Share Comparisons And More
Jan 14, 2016 by Ginny Marvin
Version 2 of the keyword planning tool is now available in all Bing Ads accounts.
How Google’s Search Chief Has Been Living The “Mobile First” Life For Over A Year
Jan 14, 2016 by Danny Sullivan
Amit Singhal has been living his digital life mostly off his two smartphones for more than a year.
Bing Updates Its Logo With Uppercase “B” & New Teal Blue Color
Jan 14, 2016 by Amy Gesenhues
“It felt like the right time to freshen things up,” says Microsoft spokesperson.
PPC Ad Copy Conversion Funnel Study
Jan 14, 2016 by Digital Marketing Depot
This research paper from NetElixir set out to determine if there were specific PPC ad copy sequences that stand out, as well as whether or not those sequences change during the peak selling season. Reading NetElixir’s PPC Ad Copy Conversion Funnel Study will help you: Learn how to use your conversion path reports to identify […]
Use External Data In Your AdWords Campaigns With Scripts To Call APIs
Jan 14, 2016 by Russell Savage
Ready to put on your mad scientist hat? Columnist Russell Savage provides a tutorial on how to create wrappers for external API calls — in this case, the Huffpost Pollster API.
Why Grave Misconceptions About SEO Still Persist
Jan 14, 2016 by Jayson DeMers
Myths and misconceptions about search engine optimization just don’t seem to go away. Columnist Jayson DeMers offers an explanation for why this is so and what SEO professionals can do about it.
The Google Dance Is Back For Search Engine Land’s SMX West Search Conference
Jan 14, 2016 by Danny Sullivan
After a hiatus since 2008, the “Google Dance” returns to the Googleplex, where Google will host a special event on March 2, 2016 for marketers attending Search Engine Land’s Search Marketing Expo & Conference in Silicon Valley.
Google Street View Goes “Miniatur” To Capture Hamburg Model Train Exhibit
Jan 14, 2016 by Greg Sterling
Miniatur Wunderland is a massive model railroad exhibit in Hamburg, Germany, spread out over 1,300 square meters (nearly 14,000 square feet). It’s reportedly Hamburg’s most popular tourist attraction. Started in 2000, it features eight sections that depict various scenes and countries throughout Europe and the US, including a mini Las Vegas and Grand Canyon. Google […]