Online Marketing Today: SearchCap: Google Pays Apple $1B, comScore Report & SEO Content

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google Down 1 Billion PC Searches From 2014, But Mobile Volumes Likely Way Up
Jan 22, 2016 by Greg Sterling
December desktop search rankings from comScore came out yesterday. Bing gained slightly versus November; most others are off a fraction of a point. Google has lost market share and volume versus a year ago, when it had a share of 65.4 percent. A year ago, Bing was at 19.7 percent; today it’s at 21.1 percent. […]
3 Methods For Defining Your SEO Content Needs
Jan 22, 2016 by Casie Gillette
Don’t waste your time creating content for content’s sake! Columnist Casie Gillette explains how to focus your efforts by analyzing search results, evaluating existing content and talking to customers.
Local SEO For WordPress Websites
Jan 22, 2016 by Marcus Miller
Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS.
Search In Pics: Google Dance Shirts, Google’s Micro Library & Revealing Screen Shot
Jan 22, 2016 by Barry Schwartz
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Penguin Awareness Day: Source: Google+ The Google Dance T-Shirts: Source: Instagram Google Madrid’s Micro Library: Source: […]
Create A Killer PPC Strategy With This 3-Step Process
Jan 22, 2016 by Jeff Baum
Columnit Jeff Baum shares his approach to creating a search marketing strategy that will keep your tactics focused and tied to larger business goals.
Wilbur Scoville Google Doodle Marks 151st Birthday Of Man Behind The Scoville Scale
Jan 22, 2016 by Amy Gesenhues
Scoville, a pharmacologist and author of “The Art of Compounding,” created the Organoleptic Test to measure a pepper’s heat-level.
Court Documents Show Google Paid Apple $1 Billion For Safari Default Placement
Jan 22, 2016 by Greg Sterling
In 2013, Morgan Stanley and Macquarie Capital estimated that Google was paying Apple around $1 billion annually for the privilege of being the Safari default search engine. Turns out they were right. According to a Bloomberg report citing court documents and testimony in Oracle’s copyright suit against Google, “Apple received $1 billion from its rival in […]