Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- What Time Is The Super Bowl? Google & Bing Are Confused
Jan 11, 2016 by Danny Sullivan
You might get information for 2015, depending on how you ask. - How Much Did Countdown Ads Play Into Advertisers’ Strategies This Holiday Season?
Jan 11, 2016 by Matt Umbro
Many advertisers have seen great results using the countdown customizer in AdWords, but just how many utilized them during the holiday season? Columnist Matt Umbro sought to find out. - 78% Of SEOs Believe That 2016 Is Going To Be A “Great” Year For Business
Jan 11, 2016 by Myles Anderson
What does this year have in store for local search engine optimization professionals? Columnist Myles Anderson shares results from BrightLocal’s Local SEO Industry Survey, which may provide some insights. - Alice Paul Google Doodle Marks 131st Birthday Of The American Suffragist & ERA Activist
Jan 11, 2016 by Amy Gesenhues
Paul played a primary role in getting the 19th Amendment through Congress and was the original force behind the Equal Rights Amendment. - Powerball Numbers? You’ll Be Surprised Which Search Engines Knew Them
Jan 10, 2016 by Matt McGee
It was the biggest lottery drawing in US history, and neither Google nor Bing showed searchers the winning numbers. Here’s who did. - What Is The Mountain Of Butterflies? Google Doodle Marks 41st Anniversary Of The Natural Phenomenon
Jan 9, 2016 by Amy Gesenhues
In 1975, a team of Canadian zoologist found millions of monarch butterflies that had migrated to the eastern part of Mexico’s Sierra Madre Mountains.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Top 10 YouTube Ads In December: Clash Of Clans Dominates With A Combined 63M Views
- How Apple Could Play Spoiler For The Search Ad Business
- Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account
- US Display Spend Will Overtake Search In 2016 [eMarketer]
- Marriage Equality, Healthcare & Low Unemployment: How Search Marketers Can Make A Difference This Tax Season
- The Whole Nine Yards: What The NFL Can Teach Marketers About Brand Engagement
- Yesmail Report: Email Marketers Need To Walk Before They Can Run
- How To Make 2016 Your Best Content Marketing Year Ever
- MarTech Today: Mobile Operating Systems & Google Analytics For Search
- Game On: The 2016 Marketing Land #HashtagBowl Is Coming Soon
- Total Holiday E-Commerce: $69 Billion, Mobile $12.7 Billion — comScore
Search News From Around The Web:
Industry
- Don’t Ask Google If There Was A Google Update On Twitter, Search Engine Roundtable
- New SEO Game: Find The Penguin Amongst The Pandas, Search Engine Roundtable
Link Building
- How to Create a Varied and Natural Backlink Profile, Majestic Blog
Local & Maps
Search Marketing
- 15 Factors to Consider When Prioritizing Which Keywords to Target, Search Engine People
- How fintech & niche brands continue to disrupt the financial search market, Econsultancy
- How To Determine Your Next CRO Test – Part 1, PPC Hero
- What is HTTP/2 and how does it affect the web?, State of Digital
Searching
- Google Makes Major Changes to In-Depth Article Results, The SEM Post
- Microsoft Could Include a Speed Test Feature in Bing Search Engine, Softpedia
SEM / Paid Search
- 15 Factors to Consider When Prioritizing Which Keywords to Target, Search Engine People
- Broadmatch Modifier – Best Practice on Growing Your Bing Ads Volume, Bing Ads
- Using Adwords Labels To Organize Your PPC Campaigns, Beyond the Paid
- Yahoo Showing Google AdWords Sidebar Ads With Extensions, The SEM Post
SEO
- 5 Things You Can Do to Escape Google Penalties, Convince & Convert
- Google update: Real time Penguin? Or something else?, Yoast
- No, Capital Letters in Your URL Don’t Affect Ranking, Small Business Trends
- The Quick And Dirty Guide To Hiring An SEO Firm, SEM Rush
- Understanding Google Panda: Definitive Algo Guide for SEOs, The SEM Post
- What Google Really Wants from Your Website, Flyte New Media
The post SearchCap: Holiday Countdown Ad Results, Alice Paul Google Doodle & Powerball Searches appeared first on Search Engine Land.
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