Online Marketing Today: SearchCap: Overstock’s Google Decline, Google Search Console Severity Label & Offline Google Maps

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Offline Search & Turn-By-Turn Navigation Come To Google Mobile Maps
Nov 10, 2015 by Greg Sterling
Earlier this year, at Google’s May developer conference, the company announced that Google Maps search and turn-by-turn navigation will be available offline. Today it’s starting to roll out this capability to Android users and later to iOS. Users will be able to search Maps offline and get directions with a weak or non-existent connection: You […]
Overstock Blames Change To Google Search Rankings For Hurting Its Growth
Nov 10, 2015 by Barry Schwartz
Overstock.com says it was hit by a change in Google’s search ranking algorithm, hurting growth. Its stock dropped 18% based on the earnings report news.
Learning From Link-Building Content Failure
Nov 10, 2015 by Julie Joyce
Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage.
Get To Know Your Users With Audience Insights From AdWords
Nov 10, 2015 by Laura Collins
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones.
New: Google Search Console Fetch & Render Shows Severity Of Blocked Resources
Nov 10, 2015 by Barry Schwartz
Google added a new feature to the blocked resources report in the fetch and render tool within the Google Search Console.
6 Reasons Visitors Hate Your Website
Nov 10, 2015 by Sponsored Content: Surgo Group
“Should I stay or should I go?” It’s a decision that most visitors subconsciously make when landing on your website. The time you have to capture their interest is brief, and their willingness to stay is affected by various factors. What exactly can you do to guarantee that they don’t bounce? The majority of website […]
Study: Siri Beats Google Now, Cortana In Performance & Overall Satisfaction
Nov 9, 2015 by Greg Sterling
Contrary to some industry perceptions, Siri is apparently not the virtual assistant laggard, but the leader. That’s according to a hands-on user study conducted by Expert Exchange. Siri beat Google (Now) and Cortana in overall user satisfaction and across a number of specific tasks. Amazon Echo was not part of the study. While the number […]
Google AdWords Adds Mobile Bid Adjustment Simulator, First Position Estimates
Nov 9, 2015 by Ginny Marvin
New tools now available to all advertisers to inform manual bid optimizations.