According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching, and connecting with businesses when they are on-the-go and away from home. Within this trend, marketers are utilizing emerging location-based mobile advertising strategies and tactics to reach and engage customers, while increasing ROI.
Download this Digital Marketing Depot white paper produced for YP to learn about using location-based targeting in your campaigns, the advantages of mobile retargeting, and cross-device retargeting.
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