Online Marketing Today: SearchCap: Bing Mobile Test, Yahoo Product Ads & Bing Ads Editor For Mac

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing Launches Their Mobile-Friendly Testing Tool
Nov 12, 2015 by Barry Schwartz
A year after Google launched their mobile-friendly testing tool, Bing has launched their own similar version, the Bing Mobile Friendliness Test Tool.
Bing Ads Editor For Mac Is On The Way, Really
Nov 12, 2015 by Ginny Marvin
Mac users are finally getting their due from Bing Ads: a desktop editor that comes with an updated UI and new features.
Will Marketing Addressability Leave SEO In The Dust?
Nov 12, 2015 by Adam Audette
In a world where digital marketers have greater control over shaping the customer experience, Adam Audette argues that SEO may soon feel obsolete.
Yahoo Launches Product Ads On Search And Display
Nov 12, 2015 by Ginny Marvin
On the cusp of the holiday shopping demand surge, Yahoo releases its own version of product ads for retailers.
Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday!
Nov 12, 2015 by Search Engine Land
Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday. Secure your seat today! Here’s what you can look forward to: Results-driven techniques that will justify your social media marketing investment. ICYMI: Presenting sponsor Twitter will […]
Google’s Efforts To Monetize Mobile Pay Off, But Sites See A Hit To Organic Visits
Nov 12, 2015 by Andy Taylor
Columnist Andy Taylor discusses how recent changes Google has made to its mobile SERP layouts are impacting mobile ad spend.
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
Nov 12, 2015 by Sponsored Content: aimClear
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fantastic […]
Guide: Content Marketing Software
Nov 11, 2015 by Digital Marketing Depot
This guide from Marketing.AI provides a comparison of available end-to-end content marketing software vendors. It outlines the key features required to be considered an end-to-end content marketing software vendor and includes a vendor evaluation based on how well they address the standard use case. Click here to get your copy.