Online Marketing Today: SearchCap: Google AMP, Bing Maps & AdWords App Upgrade

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Local Traffic “Diversion”: Google Claims It’s A Bug, Yelp Says It’s Intentional
Nov 24, 2015 by Greg Sterling
Local search represents between 30 and perhaps 40 percent of mobile search results. Local is critical for consumers and represents billions in annual ad spending. And it’s a high-stakes area for all the companies involved in serving or selling to local businesses. Over the weekend, the following exchange took place on Twitter regarding Google’s local […]
Google Says AMP Will Come To Google Search “Early Next Year”
Nov 24, 2015 by Danny Sullivan
Still in testing, AMP pages are set to see their public debut in Google search in early 2016.
Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms
Nov 24, 2015 by Ginny Marvin
The ads showcase products on sale and link to promotional flyers hosted on Flipp.com.
Google Star Wars Easter Egg Delivers Epic Search Results For “A Long Time Ago In A Galaxy Far Far Away”
Nov 24, 2015 by Amy Gesenhues
Searching the film’s memorable first lines on Chrome will deliver results that mimic the opening scene of the original Star Wars.
Paid Search Spend On “Black Friday” Terms Began Surging A Month Earlier Than Last Year [Study]
Nov 24, 2015 by Ginny Marvin
Paid search ad spend on desktop text ads started escalating the week of September 27, a month ahead of 2014’s surge.
2016: Manual Link Building & SEO
Nov 24, 2015 by Andrew Dennis
Can link building truly be replaced by content marketing and “link earning?” Columnist Andrew Dennis doesn’t think so. Here’s why.
Bing Images Launches “Places To Buy” For Holiday Shopping Season
Nov 24, 2015 by Amy Gesenhues
Two new Bing image search features let users compare product prices, get product recommendations based on favorited images.
What To Do When Traffic Doesn’t Equal Sales
Nov 24, 2015 by Casie Gillette
So you’re getting decent traffic, but sales aren’t up. What’s the problem? Columnist Casie Gillette offers suggestions on where to look for answers.
Google Updates AdWords Android App To Include Video Campaigns
Nov 24, 2015 by Ginny Marvin
Advertisers can monitor video campaign performance and make bid and budget adjustments.
Bing Maps Adds Traffic Cameras To Map
Nov 24, 2015 by Barry Schwartz
You can now see live traffic cameras directly on Bing Maps.
Who Is Lucy The Australopithecus? Google Logo Marks 1974 Discovery Of Early Human Ancestor Fossils
Nov 24, 2015 by Amy Gesenhues
Discovered in Ethiopia, the skeletal remains uncovered by Yves Coppens, Maurice Taieb and Donald Johanson date back 3.2 million years.
Modern Marketing Essential Guide To Social Marketing
Nov 23, 2015 by Digital Marketing Depot
Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to fortify your marketing programs with social media with the five pillars of social marketing: Listening, Engagement, Marketing […]