Online Marketing Today: SearchCap: Google Penalty, Yandex Actions & Google Shopping

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

For Some Broad Queries, Google Shopping Showing Top Categories On Mobile, Not PLAs
Nov 23, 2015 by Ginny Marvin
The new mobile experience is among the updates released before the holiday shopping surge, including Click Share reporting.
Even If A Brand Can’t Do SEO, It Can Still Do Local SEO
Nov 23, 2015 by Andrew Shotland
Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests that you consider thinking local.
Google Received More Than 65 Million URL Takedown Requests In The Past Month
Nov 23, 2015 by Amy Gesenhues
The current number of weekly URL copyright removal requests is nearly double what it was this time last year.
Our SERP Sentiment Score For A Person’s/Brand’s Online Reputation
Nov 23, 2015 by Brian Patterson
Having trouble showing progress when it comes to online reputation management (ORM)? Columnist Brian Patterson explains his metric for tracking ORM campaign progress over time.
After A Year Of Transition, Microsoft Execs Say, “We’re All In On Search”
Nov 23, 2015 by Ginny Marvin
With Bing now at the center of Microsoft’s consumer monetization strategy, executives display a new level of confidence when sharing plans for growing the search business.
Local Resource: 50 Top International Citation Sites
Nov 23, 2015 by Myles Anderson
Doing SEO for a business in another country and not sure where to start when it comes to local citations? Luckily, columnist Myles Anderson has put together this great list of sites for you as a starting point.
Google To Penalize Sites Using Deceptive Mobile Traffic Networks
Nov 23, 2015 by Barry Schwartz
Google tells us they are actively working on detecting and penalizing sneaky mobile traffic networks.
Yandex To Notify Webmasters Over Violations Of Their Webmaster Guidelines
Nov 23, 2015 by Barry Schwartz
Yandex, the largest search engine in Russia, now notifies webmasters when they violate their own Webmaster Guidelines.
Search Market Share In October 2015 Looks A Lot Like It Did In October 2008
Nov 23, 2015 by Greg Sterling
October desktop search data from comScore came out late Friday afternoon. Google appears to have “stabilized” at roughly 64 percent market share, while Bing and Yahoo are also mostly unchanged from September. Search market share was in nearly the same place in October 2008. Google controlled roughly 64 percent of search query volume, and the […]
10 Ways To Calm The Chaos Of Content Marketing
Nov 20, 2015 by Digital Marketing Depot
The right message, in the right place, at the right time, to the right audience. Content marketing doesn’t have to be painful. Want to know more about ending the chaos of your organization’s content creation, management and measurement? This guide from Oracle will walk you through steps you can take to get your plan put […]