SearchCap: AdWords SMS Promotions, Google TLS Warnings & Yahoo Firefox UI

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Promote Black Friday & Cyber Monday Offers With AdWords Structured Snippet Headers
  Nov 11, 2015 by Ginny Marvin

  The extensions can start showing starting the week before Cyber Monday.

• JustWatch Claims Google’s Anti-Piracy Efforts Haven’t Hurt Streaming Sites
  Nov 11, 2015 by Barry Schwartz

  Google’s Piracy Update has worked well removing torrent sites but not so well with illegal streaming sites, says a study.

• Yahoo Updates Search Experience For Firefox Users On Desktop
  Nov 11, 2015 by Matt McGee

  Yahoo introduces new carousel of image and video content, says changes will eventually make their way to other browsers, too.

• Europe Turns Antitrust Attention To Google Maps For Android
  Nov 11, 2015 by Greg Sterling

  The antitrust investigation (or enforcement action) against Google in Europe is currently focused on shopping search. There’s an earlier stage, but parallel investigation of Android is now taking off. Comments from regulators and European politicians suggest there’s a potentially long road ahead for Google and many investigations to come. Indeed, a more formal local search […]

• How To Win A US Search Award: The Approach That Helped Us Increase Search Exposure And Win Best In Retail
  Nov 11, 2015 by Thomas Stern

  Columnist Thomas Stern discusses the unique digital struggles retail brands face and how to overcome them with award-winning SEO.

• Google Sending Messages To Webmasters For SSL/TLS Certificate Not Matching
  Nov 11, 2015 by Barry Schwartz

  Google starts notifying webmasters of broken SSL/TLS certificates. Will this lead to a stricter HTTPS ranking factor?

• Google’s New Stopwatch & Timer Search Feature
  Nov 11, 2015 by Barry Schwartz

  Let Google remind you when to take the cookies out of the oven or time how fast you can type your articles with the new interface for the stopwatch and timer.

• Why Manual Link Building Will Never Be Obsolete
  Nov 11, 2015 by Eric Ward

  Contributor and link building expert Eric Ward discusses why manual link building will stand the test of time, despite popular predictions to the contrary.

• SEMPO Launches Its 2015 Search Marketer Salary Survey To Assess What The Industry Is Earning
  Nov 11, 2015 by Amy Gesenhues

  This year the survey is opened to “the search industry ecosystem” which includes vendors, suppliers, publishers and other entities.

• Veterans Day Google Doodle Honors The Men & Women Serving In Our Nation’s Armed Forces
  Nov 11, 2015 by Amy Gesenhues

  Originally named Armistice Day to pay tribute to US veterans of World War I, the holiday was renamed in 1938 to include all US veterans.

• Capturing “Near Me” Moments
  Nov 10, 2015 by Digital Marketing Depot

  According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching and connecting with businesses when they are on the go and away from home. Within this trend, marketers are utilizing emerging location-based mobile advertising strategies and tactics to reach and engage customers, while increasing ROI. Download this […]

• Google Is Promoting Holiday Shopping Deals Via Text Alerts
  Nov 10, 2015 by Ginny Marvin

  Consumers can subscribe to get promotion and deal alerts sent to their phones.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Here Are A Dozen Bargain Marketing Platforms for SMBs
• Facebook Invades Lock Screens With New “Notify” App
• In A Nod To Classic WKRP Scene, White Castle To Drop Turkey Sliders From Drones In Cincinnatti
• Study: Mobile Users Will Go On Roughly 4 Dates With Apps Before Breaking Up
• Online Retail Traffic And Conversions Warmed Up Last Week
• RetailMeNot New CMO Hits The Ground Running, Taking Over As The Holiday Retail Season Begins
• How A Content Marketing Strategy Drives Your Bottom Line
• Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study]
• Appnext Launches Cost Per Install-Based Ad Serving Solution For Mobile Publishers
• 2016 Facebook Advertising Preview: 4 Trends To Act On
• Mobile Marketer Localytics Adds “True Impact” Analytics
• MarTech Today: Adobe’s Marketplace, Demandbase’s WhoToo & comScore Supports AMP
• How A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock Drop
• Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later
• Android 6 “Marshmallow” & SEO Series: Google’s Private Index & Screen Crawling
• 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
• Search and the Local-Mobile Consumer: What’s A Marketer to Do?

Search News From Around The Web:

Local & Maps

• Local SEO: using our store locator, Yoast
• Maintaining our map of 3D areas, Google Earth Blog

Link Building

• 3 Creative ways to find more link prospects (+ video lesson), Majestic Blog

Searching

• Search Challenge (11/11/15): Fake or real? How do you know?, SearchReSearch

SEO

• First Page Google Results – How Do You Rank? [Infographic], semrush.com
• Google Search Console Data Reports Begin To Catch Up, Search Engine Roundtable

SEM / Paid Search

• 5 Next-Level Skills PPC Account Managers Must Master, Metric Theory
• AdWords Redefines “Conversions”, PPC Hero
• Google AdWords Preview Tool Interface Updated, Search Engine Roundtable
• Video: Standing Out in a Crowded PPC Landscape, RKG Blog

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