SearchCap: Net neutrality, AdWords grants & EU licensing fees

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• European press agencies push for licensing fees for their content from Google, Facebook
  Dec 15, 2017 by Greg Sterling

  It remains to be seen whether European legislators and regulators will pick up the cause, but there’s a possibility that they will.

• Optimizing for Hanukkah: Sometimes it’s still strings, not things
  Dec 15, 2017 by Paul Shapiro

  Google has grown smarter at recognizing variant spellings of the same entity, but columnist Paul Shapiro observes that it’s not perfect yet.

• How to generate links that drive traffic, not just ranking
  Dec 15, 2017 by Kevin Rowe

  Links are a crucial element of search engine optimization, and columnist Kevin Rowe believes that long-term SEO success relies on building links that drive real traffic.

• Google Ad Grants policy changes include 5% CTR minimum, up from 1%
  Dec 15, 2017 by Ginny Marvin

  Several new policy updates for the AdWords program for non-profits take effect January 1, 2018.

• Search in Pics: Life size Google snow globe, Bing bean chair, Menorah & more
  Dec 15, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Life size Google snow globe: Source: Instagram Bing bean chair: Source: Twitter Google Dublin Menorah: Source: […]

• FCC repeals net neutrality by party line vote
  Dec 14, 2017 by Greg Sterling

  FCC Chairman Ajit Pai, a former Verizon lawyer, gives his previous bosses an early Christmas present by gutting the 2015 rules.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• How to integrate display with search and video
• Assessing the impact of poor data on retail: The 1-10-100 rule
• Janrain launches Identity Groups for consumers

Search News From Around The Web:

• Google Local Realtor Search Result – On Steroids, Mike Blumenthal
• 70% SEO Visibility Increase by Doing Content Optimization, cognitiveseo.com
• Four Crucial Truths About Global SEO: The Secrets to Global Success, Conductor
• Google Says Watch Your Log Files To See If You Moved To The Mobile-First Indexing, Search Engine Roundtable
• How To Create & Submit A Sitemap: The Definitive Guide, Go Fish Digital
• How to Stay Ahead of the Trend with your PPC Campaigns in 2018, SEM Rush
• Insights from Google’s new Christmas shopping research, PPC Hero
• Never miss your stop again – with step-by-step directions in transit navigation, Google Blog
• News Lab in 2017: the year in review, Google Blog
• Some of the things you know about indexing might be wrong, ohgm

The post SearchCap: Net neutrality, AdWords grants & EU licensing fees appeared first on Search Engine Land.

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