SearchCap: Google Express search promo, SEO goals & search pictures

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• New test prominently showcases Google Express in mobile search results
  Dec 29, 2017 by Ginny Marvin

  A test includes a new callout and ad treatment for the shopping program in mobile search results.

• A year in review: Search Engine Land’s top 10 columns of 2017
  Dec 29, 2017 by Jessica Thompson

  We conclude our year-in-review series by calling out our most popular columns of 2017, which covered subjects ranging from technical SEO tips to local search updates and more.

• SMART goals for SEO
  Dec 29, 2017 by Marcus Miller

  How can you set and achieve aggressive yet realistic SEO goals in 2018? Columnist Marcus Miller explains what SMART goals are and how to apply them to your SEO campaigns.

• Search in Pics: Google Christmas tree in a police box, office ski lift & who’s working
  Dec 29, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Boulder office has a ski lift: Source: Twitter Google has a Christmas tree in a […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Negative reviews from ex-employees are finally against Google’s guidelines
• 8 tips for getting social media ads right
• What piqued your fellow marketers’ interest this year — our top 10 columns on Marketing Land
• How agencies are adapting to continued pressures on their business model
• It’s not the trend that you need to watch for. It’s the trend inside the trend.

Search News From Around The Web:

• 086: Technical SEO, Ranking Factors & TechSEOBoost w/Paul Shaprio, Evolving SEO
• Amazon Echo Vs Google Home – an SEO expert’s perspective, Telegraph
• Are Nofollow Links Actually Good For SEO? Here Is Proof…, SEM Rush
• Google Update Targets Link Spam, PBN, Black Hat Links & Other Unnatural Links, Search Engine Roundtable
• How to build .EDU Domains Backlinks for Free, Search Engine People
• Top 3 AdWords Updates of 2017, PPC Hero
• Year in Search: The most fantastic fads of 2017, Google Blog

The post SearchCap: Google Express search promo, SEO goals & search pictures appeared first on Search Engine Land.

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