SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Eric Schmidt stepping down as Executive Chairman of Google parent company, Alphabet
  Dec 21, 2017 by Michelle Robbins

  Longtime Google executive will transition to role of technical advisor.

• 6 ways ad agencies can thrive in an AI-first world
  Dec 22, 2017 by Frederick Vallaeys

  Machine learning and artificial intelligence (AI) will change the way search marketers do business. In the latest article in his multipart series on PPC and AI, columnist Frederick Vallaeys shares his strategies for keeping your agency successful in a world of AI-first PPC.

• Measure the impact of digital marketing on in-store sales
  Dec 22, 2017 by Digital Marketing Depot

  With more than half of internet use now occurring on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the […]

• The enterprise business of SEO: Communicating to the C-suite
  Dec 22, 2017 by Jim Yu

  Columnist Jim Yu shares advice for how to effectively engage with the leaders of your organization and help them understand the value of organic search.

• Search in Pics: Google’s Velociraptor, playroom & frosty lawn
  Dec 22, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Did you know Google has a child-like playroom?: Source: Twitter Google also has a Velociraptor: Source: […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Game over: The death of the sales funnel and leveling up attribution
• The 6 sales content benchmarks every business needs
• Message to email marketers: Show me something different in 2018
• Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017
• How marketers will take their social spend more seriously in 2018
• What is the future of artificial intelligence?
• Will GDPR and blockchain live up to their hype in 2018?

Search News From Around The Web:

• Does Google Index Blockchain URLs?, Bill Hartzer
• Answer: What are those light patches on the ground?, SearchReSearch
• Ask Yoast: Why is the post type ‘media’ noindex in Yoast SEO?, Yoast
• Google Suggests All Guest Posts Links Should Be Nofollowed, Search Engine Roundtable
• Great SEM And SEO Don’t Stop When Your Link Gets Clicked, SEM Rush
• Trending space searches in 2017, from Cassini to the solar eclipse, Google Blog

The post SearchCap: Eric Schmidt changes role, enterprise SEO & machine learning for PPC appeared first on Search Engine Land.

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