SearchCap: Bing & Reddit, Google travel pricing & meta descriptions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Fundamentals of writing meta descriptions don’t change with longer search snippets
  Dec 14, 2017 by Barry Schwartz

  Google has officially commented about what webmasters should focus on when writing meta descriptions after Google extended their search result snippets.

• Google adds price tracking features to flight search, hotel search and Google Trips
  Dec 14, 2017 by Barry Schwartz

  Google adds several features to help searchers plan their getaways.

• How to calculate your marketing budget
  Dec 14, 2017 by Digital Marketing Depot

  Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you’re doing is working? There are subjective answers that are easily disprovable from one budget period to another. What worked last year isn’t necessarily going to work […]

• Bing announces AI-powered new ‘intelligent search’ features
  Dec 14, 2017 by Greg Sterling

  None of the features or changes is disruptive, but they collectively point to the fact that search evolution is accelerating.

• SEO in 2018: Optimizing for voice search
  Dec 14, 2017 by Bryson Meunier

  Columnist Bryson Meunier argues that by understanding the nuances of voice search, marketers can do a better job of helping searchers find exactly what they’re looking for when they’re asking for it by voice.

• Microsoft adds Reddit data to Bing search results, Power BI analytics tool
  Dec 13, 2017 by Tim Peterson

  Reddit posts will appear in Bing’s search results, and its data will be piped into Power BI for marketers to track brand-related comments.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Visualizing your site structure in advance of a major change
• Google Analytics releasing 4 new functions to offer more user-centric insights
• The vicious cycle of ROAS targets is killing your business
• GDPR won’t kill you. It’ll make you stronger
• Are you deciding on a marketing automation platform?
• Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions
• Snapchat’s Lens Studio app opens augmented-reality format to everyone, including self-serve advertisers
• 3 ways Gmail has changed email marketing
• People have held 17B video chats on Messenger so far in 2017

Search News From Around The Web:

• 5 ways to improve your hiring process in 2018, Google Blog
• All The Ways To Spot Negative SEO (Are You being Targeted?), ignitevisibility.com
• Apple details indoor maps coverage of 34 airports, multiple malls, appleinsider.com
• Google Rolls Out Search Results to Local Knowledge Panels – SEO Specialist in Toronto, Sergey Alakov
• Google To Roll Out New Search Console Early Next Year, Search Engine Roundtable
• How To Drive Traffic To Your Website: 5 Actionable SEO Tips, theupperranks.com
• PPC & Statistics: Get Certain About Uncertainty, Periscopix
• SearchResearch Challenge (12/14/17): What are those light patches on the ground?, SearchReSearch
• The Importance of Brand Search Campaigns, Marketing Mojo
• Yoast SEO: How to make your site stand out in search results, Yoast

The post SearchCap: Bing & Reddit, Google travel pricing & meta descriptions appeared first on Search Engine Land.

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