SearchCap: Bing Ads call conversions, Google doodle & Google audiences

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• ‘Purchases on Google’ Shopping ads test is running on iOS devices
  Dec 8, 2017 by Ginny Marvin

  The quick-payment mobile Shopping ads have previously been limited to Android.

• Bing Ads now supports call conversion imports
  Dec 8, 2017 by Ginny Marvin

  Call-tracking system integrations enable advertisers to attribute and optimize campaigns based on call performance.

• Google’s new custom intent audiences and you
  Dec 8, 2017 by Allen Finn

  Columnist Allen Finn shares his thoughts on Google’s new custom intent audiences before diving into how you can add them to your Display campaigns.

• Jan Ingenhousz Google doodle marks 287th birthday of scientist behind photosynthesis discovery
  Dec 8, 2017 by Amy Gesenhues

  Ingenhousz also served as the family doctor for Austria’s royal House of Habsburg under the rule of Austrian Empress Maria Theresa.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Fighting ad fraud: Study finds inventory on TAG Certified channels had 83% lower fraud rates
• How to nurture new vs. existing leads
• Reddit now lets brands publish to subreddits, manage private messages thru Sprinklr

Search News From Around The Web:

• AdWords Express helps small businesses grow online in 14 new countries, Google Blog
• Google Defends Inaccurate Mount Agung Eruption Stories, Search Engine Roundtable
• Google Shopping Ads Testing New, Expandable, Full-Width Carousel?, blog.salesandorders.com
• The High Five: fighting fire, breaking silence, and other top searches this week, Google Blog
• Wrapping up a year of impact with holiday giving, Google Blog

The post SearchCap: Bing Ads call conversions, Google doodle & Google audiences appeared first on Search Engine Land.

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