Online Marketing Today: SearchCap: Google webspam, Bing bad ads & translation

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google sent 4.3 million messages to webmasters and saw 33% increase in clean-up efforts
May 2, 2016 by Barry Schwartz
It is now even more important to verify your web site in the Google Search Console as you can see in Google’s latest webspam report.
Bing Bad Ads Report: 250 million ads rejected, 150K advertisers banned in 2015
May 2, 2016 by Ginny Marvin
Tech support scams remain at the top of the list of bad actors that search engines have to keep fighting.
What Kobe Bryant can teach you about succeeding with AdWords
May 2, 2016 by Todd Saunders
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
The power of “Anchor Influencers”
May 2, 2016 by Eric Enge
Producing linkworthy content is a big investment, and columnist Eric Enge explains how relationships formed with key influencers can accelerate your SEO efforts and help you maximize your content investment.
Google seems to be preparing to migrate Search Console to new URLs
May 2, 2016 by Barry Schwartz
A year after rebranding Google Webmaster Tools to Google Search Console, they now begin testing changing the URLs from /webmasters to /search-console.
Google now shows automatic translation in search results for some words
May 2, 2016 by Barry Schwartz
Google will now translate your non-English words or short phrases to English without you asking, directly in the search results.