Online Marketing Today: SearchCap: Google quality raters guide, search console bug & movie times

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google+ accounts no longer required for leaving local reviews in Google
Apr 4, 2016 by Barry Schwartz
Google revamped the interface to add reviews on local results and dropped the Google+ account requirement.
Google updates the search quality rating guidelines
Apr 4, 2016 by Barry Schwartz
Google updated their search quality raters guidelines document on March 28, reducing it from 160 to 146 pages.
Google working on fixing Search Analytics bug In the Search Console
Apr 4, 2016 by Barry Schwartz
The Google Search Analytics report is missing a day of data but Google is on it and a fix should be out soon.
How to find relevant and proof terms for your content
Apr 4, 2016 by Jayson DeMers
Quality content is great, but it won’t improve your SEO if it’s not based on solid keyword research. Columnist Jayson DeMers shares his tips for focusing your content on the right keywords.
Google makes movie showtime links to Fandango more prominent in mobile search
Apr 4, 2016 by Ginny Marvin
The change is now appearing on both iOS and Android.
Columbia University researchers claim 28% of Google’s URL takedown requests are invalid
Apr 4, 2016 by Amy Gesenhues
Among the questionable DMCA notices, 4.2% of the takedown requests targeted sites that failed to include any copyright-infringing content.
The 4 Cs: A recipe for precise remarketing campaigns
Apr 4, 2016 by Susan Waldes
A lot has been said about how to best structure search and shopping campaigns, but what about remarketing campaigns? Columnist Susan Waldes discusses her formula for successful remarketing campaign structure.
Wanted: Session ideas for SMX East
Apr 4, 2016 by Chris Sherman
We want your input to help us plan our upcoming SMX East conference, which will be taking place in New York City September 27–29, 2016. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in speaking […]
Upcoming webcast: “Mapping the Value of Your Customer’s Experience”
Apr 4, 2016 by Digital Marketing Depot
The always-on, multiple-device consumer has changed all the rules of customer engagement. The customer journey is no longer a well-defined path, as consumers and buyers complete most of their journeys before making a purchase. How can brands create the best experience to capture today’s new consumer? On Tuesday, April 12th, join Ethology’s strategy experts Anthony […]