SearchCap: Google purple ads, Shopping ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google testing purple “Ad” label in Maps
  Apr 25, 2016 by Ginny Marvin

  The ad label matches the advertiser’s pin on the map.

• Five reasons why GTIN should be your new favorite Google Shopping acronym
  Apr 25, 2016 by Matt Lawson

  Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.

• The complicated local path to purchase: 7 marketing tasks to do yourself and 7 to outsource
  Apr 25, 2016 by Wesley Young

  Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.

• William Shakespeare Google Doodle celebrates iconic writer & England’s St. George Day
  Apr 23, 2016 by Amy Gesenhues

  Born in 1564, Shakespeare’s work has shaped four centuries of literature.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Publisher ad-blocking-detection could be illegal in EU without user consent
• Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting
• How to tailor your app display ads to targeted segments
• [VIDEO] Marketing Land Live #10: Who’ll buy Yahoo, 20 years of search & more
• The Apple Watch is a flop — or is it?
• A new approach to measuring “engagement” on content-heavy sites
• Google, Microsoft agree not to fight proxy regulatory battles against one another
• MarTech Today: Online-offline attribution from Google, Sito Mobile & Go2mobi, & the importance of “near me”
• MarTech Landscape: What is a data management platform (DMP)?
• Startup SolidOpinion offers “Promoted Comments” for publishers

Search News From Around The Web:

Industry

• Global SEO Strategizing 2016: An Interview with Motoko Hunt, State of Digital

Local & Maps

• Deleting Old Inside Street Views On Google Maps Is Not Easy, Search Engine Roundtable

Link Building

• Link Data Advice from Duane Forrester Part 2, Majestic Blog
• SISTRIX now augments their link-database with Majestic-data, sistrix.com

Searching

• Answer: An architectural plant?, SearchReSearch

SEO

• Can We Predict the Google Weather?, Moz
• Google Doesn’t Have A Bandwidth Ranking Signal, Search Engine Roundtable
• RankBrain: Why Does Google Use It?, Stone Temple
• Today Is World Penguin Day But No Google Penguin Update, Search Engine Roundtable

SEM / Paid Search

• A new Java framework for large-scale AdWords API alerting, Google Ads Developer Blog
• All That Glitters Isn’t PPC Gold, PPC Hero
• How to Reverse Engineer Your Competitor’s PPC Strategy, Ignite Visibility

Search Marketing

• Spring Advertising Trends: Consumer Search Checklist, Yahoo Advertising

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