Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Feed your search marketing obsession at SMX Advanced
Apr 6, 2016 by Search Engine LandFor 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics. We dive deep into the thorny challenges SEO and SEM pros like you overcome every day. You’ll […]
- Google makes AdWords Products tab more useful for Shopping campaigns
Apr 6, 2016 by Ginny MarvinIn addition to new Products columns, inventory data comes to the Products group tab, and Reports Editor gets Shopping attributes.
- Seeking investments from Microsoft & Amazon, HERE’s owners signal intent to compete aggressively with Google Maps
Apr 6, 2016 by Greg SterlingCarmaker consortium seeks additional funds, resources to further develop and grow the mapping platform.
- How to map keyword strategy to B2B buyer intent
Apr 6, 2016 by Derek EdmondTo ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.
- Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
Apr 6, 2016 by Lori WeimanIn part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
- First modern Olympic games 120th anniversary marked with 4 Google doodles
Apr 6, 2016 by Amy GesenhuesDoodler Olivia Huhn created four separate doodles, representing the marathon, shot put, weight-lifting and gymnastic Olympic events.
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Facebook expands Live video, will put it front and center in mobile app
- Mobile marketer Kahuna adds Locales tool for language and location targeting
- Dark search, dark social & everything in between
- Tag management systems and DMPs — a match made in heaven?
- Just when marketers thought things couldn’t change any more, this report shows they will
- Why you need to embrace delegation
- MarTech Today: Boosting info security, Kik’s Bot Shop & demand-side platforms
- A CMO’s View: A “real talk” about Super Bowl ads with Squarespace’s Chief Creative Officer
- UK users can now buy Pinterest ads
- Medium wants to be publishers’ digital printing press, too
- Virtual vs. augmented reality and Apple Watch for your face
Search News From Around The Web:
Industry
- Google eyes move into political polling work, TheHill
- Google reveals own security regime policy trusts no network, anywhere, ever, The Register
- Google’s Live Webmaster Hangouts Schedule, Search Engine Roundtable
- Googlers Do Get PR Training For Webmaster Outreach, Search Engine Roundtable
Local & Maps
- NASA and Japan make ASTER imagery available for free, Google Earth Blog
Searching
- Search Challenge (4/6/16): When you want just the headlines…, SearchReSearch
SEO
- A "More" Core Tour of the 404: Do’s and Don’ts for Broken Pages, internetmarketingninjas.com
- Be Your Site’s Hero: An Audit Manifesto – Next Level, Moz
- Does Google Monitor Smartphone Clipboards to Discover New URLs?, Stone Temple
- Google Says When Localizing Content, Make Sure Alt Tags For Images Are Also Localized, Search Engine Roundtable
- Google Testing The New Penguin Algorithm?, Search Engine Roundtable
- How big should blog posts be to rank on Google?, Cornwall SEO
SEM / Paid Search
- Bing Ads Testing New Social Media Extensions, thesempost.com
- How has the Google PPC Layout Update Influenced Marketing?, Ignite Visibility
Search Marketing
- Yandex Search and Content: 3 Useful Advertising Tips, Russian Search Marketing
The post SearchCap: Google AdWords shopping ads, HERE & more appeared first on Search Engine Land.
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