Online Marketing Today: SearchCap: Bing Apps Update, Google Travel Search & JSON-LD Rich Snippets

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Attributing Retail Store Transactions To Online Clicks At Keyword Level
Feb 4, 2016 by Thomas Stern
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Feb 4, 2016 by Jacob Baadsgaard
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
Google Search Partner Network: Friend Or Foe?
Feb 4, 2016 by Andy Taylor
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
Bing Updates Android & iOS Apps To Enable More Finding With Less Searching
Feb 4, 2016 by Greg Sterling
Android app update brings feature parity with iOS version, making common tasks faster and easier.
Google Revamps Mobile Travel Search Results, Almost Making Web Results Irrelevant
Feb 4, 2016 by Barry Schwartz
Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
Google Adds JSON-LD Support For Structured Data Markup
Feb 4, 2016 by Barry Schwartz
Now you can use JSON-LD for your structured data markup for products and/or reviews rich snippets in Google. Also make sure to validate your markup, as Google is now enforcing requirements.
8-Step Road Map to a World-Class Social Media Governance Program
Feb 3, 2016 by Digital Marketing Depot
Today, the average enterprise manages more than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a 7X increase in spam messages. The number of unauthorized social media accounts has also skyrocketed. Social media management […]