Online Marketing Today: SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
Feb 22, 2016 by Ginny Marvin
A look at what is changing and what is not on Google desktop search results.
The State Of Cross-Channel Paid Search, Part 2: SEM & TV
Feb 22, 2016 by Josh Dreller
In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI.
Show Me The Money: Following The PPC Keywords That Make Dollars & Sense
Feb 22, 2016 by Pauline Jakober
Structuring campaigns based on personas is effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue.
Get Your Local On At SMX West & Local Search Workshop In San Jose
Feb 22, 2016 by Greg Sterling
Join the pre-conference workshop for a broader and deeper dive into local.
Study: How Much Of Your Content Marketing Is Effective?
Feb 19, 2016 by Digital Marketing Depot
Brands are spending the time and money to publish more content, but that begs a crucial question: How effective is it? Contently partnered with Adweek and surveyed 745 marketers to find out. In this free report, “How Much of Your Content Marketing Is Effective?,” Contently uses the results from their original study to investigate how […]
Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide
Feb 19, 2016 by Matt McGee
A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.