Online Marketing Today: SearchCap: Wikimedia Search, Google MyMaps App & Link Building

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Wikimedia Foundation: “We’re Not Building A Global Crawler Search Engine”
Feb 16, 2016 by Matt McGee
Two executives refute recent reports that Wikipedia is planning to build its own search engine to compete with Google.
Google Makes MyMaps App Improvements But Doesn’t Quite Make It There
Feb 16, 2016 by Greg Sterling
Google has rebuilt and relaunched its MyMaps app. For those unaware. it’s a stand-alone app that allows users to create and share custom maps. The idea is compelling. But it’s less compelling as a user experience. A trip-planning and social-mapping tool, it’s also interesting as a way to save local favorites for repeated use. Google […]
Call Tracking And Analytics 101
Feb 16, 2016 by Digital Marketing Depot
US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result. Join Mike Boland, […]
Feed Your SEO & SEM Obsession
Feb 16, 2016 by Search Engine Land
But time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show, and this year, it’s bigger and better than ever! We’re so confident, we’ll even guarantee that you’ll get the search marketing tactics and solutions you […]
How To Compile A Top-Notch Competitive Analysis For Search
Feb 16, 2016 by Brian Harnish
In order to beat the competition in search engine rankings, you must first know what they’re doing. Columnist Brian Harnish shares his tips for putting together a solid competitor analysis.
3 Requirements For A Successful Link Building Campaign
Feb 16, 2016 by Andrew Dennis
What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.
Wikimedia Foundation Secures $250,000 Grant For Search Engine Development
Feb 15, 2016 by Matt McGee
Knight Foundation money to be used for Knowledge Engine project that aims to discover “reliable and trustworthy public information on the Internet.”