Online Marketing Today: SearchCap: Google AMP Lives, Google Compare Dies & Review Stars Hide

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Live: Google Launches AMP Listings In Mobile Search Results, For Some
Feb 23, 2016 by Barry Schwartz
A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel.
Google To Shut Down Google Compare Products In US And UK On March 23
Feb 22, 2016 by Ginny Marvin
The vertical lead generation programs for credit cards, auto insurance, mortgages and travel insurance will start winding down Tuesday, February 23.
Google Looking Into Review Stars Dropping Out Of The Search Results
Feb 23, 2016 by Barry Schwartz
Last week, Google began removing the review stars from the search results. We asked Google if this is a bug or intentional.
Content Mapping, Search Optimization And The Buyer’s Journey
Feb 23, 2016 by Jim Yu
Have you optimized your content for all stages of the buyer’s journey? Columnist Jim Yu looks at how to create the right content at the right time to drive conversions.
What Google’s New Layout Means For Search Marketers
Feb 23, 2016 by Alistair Dent
Google recently began displaying up to four ads above organic desktop search results and removed the ads on the right-hand side. Contributor Alistair Dent discusses what this change means for your PPC and SEO campaigns.
Save Our Search: 3 Reasons Not To Overreact About Losing Google Ads In The Right Rail
Feb 23, 2016 by Kevin Ryan
Keep calm and carry on with your PPC campaigns despite recent changes in the SERP layout, urges columnist Kevin Ryan.
Bing’s CelebsLike.me Finds Your Oscar Doppelganger
Feb 23, 2016 by Amy Gesenhues
As part of its Academy Award Experience, Bing has created a site that lets users upload photos of themselves to find their look-alike celebrities.
How Google Is Inventing A “Near Me” Future
Feb 23, 2016 by Adam Dorfman
As Google continues to invest in mobile, what does that mean for search marketers? Columnist Adam Dorfman explores how Google is paving the way for mobile location-based marketing.
SMX West Is Almost Here! Limited Tickets Left.
Feb 22, 2016 by Search Engine Land
Search Engine Land’s SMX West begins next Tuesday in San Jose. Register now to reserve your spot or risk missing out on incredible SEO and paid tactics and networking. The past few days have witnessed new and profound SEM and SEO developments. Here are just three recent headlines from Search Engine Land that will certainly be hot […]