True marketing automation is predicting a customer’s next move, not reacting to a moment

It’s time to break away from trusting expert opinions on shopper behavior and start trusting the machines. By building a unified profile of your customers’ behavior across all channels, you can create truly personalized shopping experiences.

In “Trusting the Machine: Data Science and the Multi-Channel, Multi-Device Shopper” from Emarsys, you’ll learn how to stop focusing on traditional, linear paths to purchase and shift to an omnichannel marketing strategy.

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