Integrated Marketing Analytics: Creating a single source of data truth

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology.

Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you can achieve your business goals in 2017. Attend this webcast and learn:

• How to create a single source of data truth for marketing.
• Tips for data-driven optimization across channels and campaigns.
• Why connected data drives better performance and business impact.

Register today for “Integrated Marketing Analytics: Creating a single source of data truth,” produced by Digital Marketing Depot and sponsored by Datorama.

The post Integrated Marketing Analytics: Creating a single source of data truth appeared first on Search Engine Land.

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