Online Marketing Today: Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist

Monday, January 30, 2017

Fred Korematsu Google doodle honors Japanese internment camp survivor & civil rights activist

Google is honoring Japanese internment camp survivor Fred Korematsu on what would have been the civil rights activist’s 98th birthday.

Born in Oakland, California to immigrant parents, Korematsu went into hiding in 1942 to avoid being incarcerated after Franklin D. Roosevelt’s Executive Order to incarcerate people of Japanese descent in U.S. internment camps during World War II. Korematsu was found and arrested the same year – but, with the help of the ACLU, fought his conviction.

In the landmark Supreme Court case – Korematsu versus the United States – Korematsu’s conviction was upheld and Korematsu was sent to a Topaz, Utah internment camp from 1942 until the end of World War II in 1945.

From the Google Doodle blog:

It wasn’t until 1976 that President Gerald Ford formally ended Executive Order 9066 and apologized for the internment, stating, “We now know what we should have known then — not only was that evacuation wrong but Japanese-Americans were and are loyal Americans.”

Korematsu’s conviction was overturned in 1983, and in 1998, Korematsu was awarded the Presidential Medal of Freedom. Now, four states – California, Hawaii, Virginia and Florida – officially recognize January 30th as Fred Korematsu Day.

Designed by doodler Sophie Diao, the daughter of Asian immigrants herself, the doodle leads to a search for “Fred Korematsu” and features Korematsu with his Presidential Medal of Freedom. The doodle gives Google’s letters a patriotic treatment and includes an image of internment camp living quarters surrounded by cherry blossoms – a flower that has come to represent peace and friendship between the U.S. and Japan.