Online Marketing Today: SearchCap: Google new AdWords interface, ads by AdWords & IF functions

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

New AdWords interface alpha is rolling out to more advertisers
Jan 31, 2017 by Ginny Marvin
As Google continues to build out the new UI, more advertisers are getting access.
Google launches Ads Added by AdWords pilot: What we know so far
Jan 31, 2017 by Ginny Marvin
In the new test, ads based on existing ad and landing page content are added to ad groups by Google.
How to go above and beyond with your content
Jan 31, 2017 by Julie Joyce
Wondering what’s holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
How machine learning impacts the need for quality content
Jan 31, 2017 by Eric Enge
As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction.
AdWords IF functions roll out for ad customization as Standard Text Ads sunset
Jan 31, 2017 by Ginny Marvin
IF functions arrive to let advertisers customize ads based on device and retargeting list membership.
The PPC industry would not exist under Trump’s immigration policy
Jan 31, 2017 by Frederick Vallaeys
Following a recent executive order suspending US admissions for citizens of seven Muslim-majority countries on Friday, columnist Frederick Vallaeys explains how such a policy would have hindered the growth of the search industry as we know it today.
Majestic successfully prints the internet in 3D in outer space
Jan 31, 2017 by Barry Schwartz
The 3D printer worked in outer space, and the Majestic Landscape was printed at the International Space Station. Out of this world!
Google mobile-friendly testing tool now has API access
Jan 31, 2017 by Barry Schwartz
Using the new API Google released, developers can now build their own tools around the mobile-friendly testing tool to see if pages are mobile-friendly.
Updated for 2017 — Enterprise SEO Platforms: A Marketer’s Guide
Jan 30, 2017 by Digital Marketing Depot
The “Enterprise SEO Platforms: A Marketer’s Guide,” from our sister site, MarTech Today, examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business. If you are considering licensing an SEO software tool, this report will help you decide whether you need to. The report has been […]