SearchCap: Not Google Penguin, Google local update & Shop the Look Google ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Friday’s update was not due to the Penguin algorithm
  Sep 6, 2016 by Barry Schwartz

  Google’s John Mueller told us to cross off Penguin from the list of explanations for the Google update from this past Friday.

• Google testing mobile Shop the Look ads for apparel & home products
  Sep 6, 2016 by Ginny Marvin

  Looks are culled from partners including Polyvore and Curalate with related products featured in Shopping ads.

• Is Google filtering your business in the local search results?
  Sep 6, 2016 by Joy Hawkins

  Seeing a shift in Google’s local results? It’s not just you. Columnist Joy Hawkins documents what appears to be a recent refresh to Google’s local ranking filter.

• Google rolls out Campaign Groups in AdWords
  Sep 6, 2016 by Ginny Marvin

  Reporting feature makes it easier to monitor performance across multiple campaigns.

• “Enterprise Call Analytics Platforms: A Buyer’s Guide” updated for 2016
  Sep 6, 2016 by Digital Marketing Depot

  As consumers increasingly use their smartphones to research, browse, and connect with businesses, brands are developing a newfound respect for the inbound call as an integral part of the conversion path. This 39-page MarTech Intelligence Report examines the current market for enterprise call analytics and discusses key market trends. It also includes profiles of 12 […]

• Amp up your skills with an SEO or SEM workshop
  Sep 6, 2016 by Search Engine Land

  Classes are in session, and not just for the kids. Polish your SEO & SEM skills at any of the four incredible full-day workshops on Monday, September 26. All workshops are held the day before SMX East kicks off in New York City. Here’s a preview: Advanced AdWords Training: Paid search continues to be an important […]

• Local SEO in 2017 and beyond: managed strategy vs. automation
  Sep 6, 2016 by Andrew Beckman

  There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results.

• Don’t get duped by duplicate content: 8 quick checks for every SEO
  Sep 5, 2016 by Stephanie LeVonne

  Duplicate content can often arise without our knowledge, despite our best efforts to prevent it. Columnist Stephanie LeVonne shows how you can identify and fix it.

• Labor Day Google doodle marks holiday honoring the American workforce
  Sep 5, 2016 by Amy Gesenhues

  Today’s Google logo has been switched out with a doodle depicting men and women at work.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 10 ways to make your marketing dashboard great
• How you can better communicate PPC industry updates to clients
• Is SEO right for your business?
• Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
• Don’t get duped by duplicate content: 8 quick checks for every SEO
• eMarketer: Snapchat on track for nearly $1 billion in ad revenues next year
• Report: 32 percent of global page views now impacted by ad blocking
• 5 email marketing sound bites (and the deeper meaning behind them)
• MarTech Today: Salesforce boosts Wave Analytics Cloud, Apple purges apps & automated insights for Google Analytics App
• Can digital kill the television star?
• Super Bowl 50 follow-up: Campaign results from Hyundai, Apartments.com & Turbo Tax
• How a Google Analytics change may be skewing your view of SEO’s value
• SEO request for proposal (RFP) questions: what to expect
• The dust has settled on AdWords expanded text ads. What now?
• Report: More than two-thirds of digital media time now mobile, apps 50 percent
• 5 steps to optimize the back end of your sales funnel
• MobileFuse partners with Cuebiq to offer first measurement of mobile ‘Dwell Lift’
• Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Search News From Around The Web:

Industry

• BrightonSEO Slides – September 2016, Site Visibility
• Matt Cutts Talks About Challenges Some Of His At Google, Search Engine Roundtable

Local & Maps

• Google Maps now has a ‘Catching Pokémon’ activity option in Timeline, androidpolice.com
• Higher resolution contours with Mapzen altitude tiles, Google Earth Blog
• Local SEOs Feel Google My Business May Be Phasing Out Phone Support, Search Engine Roundtable

Link Building

• Power User Tips: Advanced Report Filtering, Majestic Blog
• White Hat vs. Black Hat Link Building for SEO – Chapter 3, ignitevisibility.com

Searching

• Google Testing Darker AMP Icons in Search Results, thesempost.com

SEO

• 80+ Need To Know Digital Marketing Tips From Brighton SEO, Receptional.com
• 10 Things I’ve Learned Recently About Hiring and Applying for SEO Roles, Moz
• Google Has Not Yet Confirmed The Friday Google Update, Search Engine Roundtable
• September 2016 Google Webmaster Report: Algorithm Update, Interstitial Penalty & Live Results, Search Engine Roundtable
• Google Penalized Acunn Media, A Large Turkey TV Station, Search Engine Roundtable
• What’s the Real Relationship Between Organic Rankings & Social Shares? (Hint: They’re Related, But Not the Way You Think), Moz

SEM / Paid Search

• 3 Ways to Responsibly Scale PPC Spend, Metric Theory
• 4 AdWords Editor Tips to Make Your Life Easier, 3qdigital.com
• The Ins And Outs Of PPC Account Expansion, PPC Hero
• Why You Need Shopping Ads in Your Paid Search Arsenal, Seer Interactive

Search Marketing

• Boosting your Client Relationships, State of Digital

The post SearchCap: Not Google Penguin, Google local update & Shop the Look Google ads appeared first on Search Engine Land.

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