SearchCap: Google Now on Tap, estimated numbers & bids

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google expands Now on Tap to translate app screens, discover button & barcode scanning
  Jul 6, 2016 by Barry Schwartz

  Google Now on Tap has added three new features for Android devices.

• Google test removes the estimated number of search results
  Jul 6, 2016 by Barry Schwartz

  Google is now testing dropping the estimated number of results from the top of the search results.

• What Advanced SEOs Should Know From The Google Raters Guidelines (SMX Advanced Recap)
  Jul 6, 2016 by Joy Hawkins

  During this SMX Advanced session, panelists discussed what SEOs need to know about Google’s Search Quality Rating Guidelines, created for the human beings who double-check that the Google algorithm is performing as designed. Columnist Joy Hawkins recaps.

• Do you really know how much you’re bidding?
  Jul 6, 2016 by Frederick Vallaeys

  Columnist Frederick Vallaeys shares a handy AdWords script that generates a spreadsheet of your base bids with the actual min and max possible values based on your various bid modifiers.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• 13 link opportunities to pursue now
• Do keyword rankings even matter anymore?
• Snapchat’s Memories opens Stories to pre-produced photos, videos
• “First automated trend forecasting platform” predicted the Rainbow Bagel
• Angie’s List is now free: What this change means for your business
• 4 digital marketing tactics for local reach
• “I love advertising,” said no one ever
• The conventional wisdom on ad blocking is missing one key statistic
• SMX Advanced recap: Lies, Damn Lies, and Marketing Statistics
• MarTech Today: Product orders via Echo, trust in the programmatic world & eBay goes AMP

Search News From Around The Web:

Industry

• Google buys France-based Moodstocks, which makes image recognition tech for smartphones, TechCrunch
• Supreme Court slams Google, Yahoo and Microsoft for sex selection kit ads, The Economic Times

Local & Maps

• No, Google Maps did not find a sunken plane in Tampa Bay, FOX 13 Tampa Bay
• Shame on Elizabeth Warren (and Yelp), Mike Blumenthal
• Super Retailers Face Super Location Data Problems, Street Fight

Searching

• Answer: Finding out what hats, badges, and patterns mean…, SearchReSearch
• Bing Testing Rating Percentages in Search Results, thesempost.com
• SearchResearch Challenge (7/6/16): Where’s the ship in the pic?, SearchReSearch

SEO

• Google Confirms Breaking Head Section Can Make Hreflang Unrecognizable To Google, Search Engine Roundtable
• Google’s John Mueller: Pages Dependent On Hashtags Tend To Not Work With Search Engines, Search Engine Roundtable
• July 2016 Google Webmaster Report: Google Updates, Authorship, RankBrain, Panda & Keyword TLDs, Search Engine Roundtable
• Most Basic SEO Advice From Google: One URL = One Piece Of Content, Search Engine Roundtable

SEM / Paid Search

• How DKI Helped Increase Impression Share By 36%, PPC Hero
• How To Get the Most Out of AdWords Expanded Text Ads, KoMarketing
• Support for v201605 reports in AdWords Scripts, Google Ads Developer Blog
• Why to Use UTM Parameters With Your PPC Campaigns, marketing-mojo.com

Search Marketing

• A 9-Part Client Management Manifesto Your Agency Should Steal, Moz
• Crafting the perfect shop category page, Yoast

The post SearchCap: Google Now on Tap, estimated numbers & bids appeared first on Search Engine Land.

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