Many paid search marketers will be pleasantly surprised the next time they go to perform keyword research in Bing Ads. Firstly, those in the United Kingdom, Canada & Australia will now have access to Keyword Planner. Secondly, Keyword Planner will have an additional targeting feature to help users find keyword suggestions based off of product categories.
Keyword Planner was launched last year and was only available for folks within the United States. Now those in the United Kingdom, Canada & Australia will find Keyword Planner under the ‘Tools’ navigation element in their accounts. Users will also have the ability to show targeting options such as cities, states/provinces and will pull historical search statistics across all of these locations. Stats include average monthly searches, competition, suggested bids, ad impression share and traffic estimates.
With this new change the Campaign Planner tool will be removed from the Tools tab as it is being replaced by Keyword Planner.
The enhancement to suggesting keywords within Keyword Planner lets users source keywords based off of their products, a landing page or a product category. Any (or all) of these fields can be used to help dig up pertinent terms that are directly relevant to your business. The product category field features high-level categories along with more granular categories to help find the best terms.
These changes are now live within the Tools tab in Bing Ads so give it a whirl today. For more information see the official blog post from Bing.
The post Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia appeared first on Search Engine Land.
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