Online Marketing Today: SearchCap: eBay AMP, Bing trivia & Google doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

13 link opportunities to pursue now
Jul 5, 2016 by Andrew Dennis
Need some great link-building ideas? Columnist Andrew Dennis has them for you — with examples from major brands to illustrate how each might work.
Do keyword rankings even matter anymore?
Jul 5, 2016 by Winston Burton
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.
Angie’s List is now free: What this change means for your business
Jul 5, 2016 by Brian Patterson
Now that Angie’s List has removed their paywall, business owners may need to incorporate this site into their local SEO strategy. Columnist Brian Patterson explains why.
Juno probe reaches Jupiter today, Google posts animated Doodle
Jul 5, 2016 by Barry Schwartz
Almost five years since taking off from Florida, the NASA probe named Juno has reached Jupiter, and to celebrate, Google has a geeked-out Doodle.
The 10+ biggest things to happen in PPC so far in 2016
Jul 5, 2016 by Ginny Marvin
Big text ad changes, a revival of device bidding and LinkedIn possibilities are among the announcements that hold big implications for search marketers.
Create exceptional experiences and connect with other MarTech executives this November in London
Jul 5, 2016 by Search Engine Land
There’s little doubt that we stand at the dawn of marketing’s Golden Age, a time when digital customer experiences and services routinely surprise and delight. Those mastering software-powered marketing are in the vanguard of this new age. Meet them at MarTech: The Marketing Technology Conference. You’ll hear firsthand how marketing technologists, creative technologists, growth hackers, […]
eBay goes AMP, sign it might break out past news?
Jul 4, 2016 by Barry Schwartz
eBay adopting AMP for their transaction-based site may signal that Google might push out AMP well beyond article and news-oriented content.
Fourth of July Google doodle brings Old Glory’s stars to life to enjoy the holiday
Jul 4, 2016 by Amy Gesenhues
Google has replaced its usual logo with an illustration of the American flag stars making a day of it – grilling, flying kites and eating ice cream.
Bing’s home page gets smart with trivia, quizzes & polls
Jul 1, 2016 by Amy Gesenhues
Replacing the “hotspots” previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz.