Online Marketing Today: SearchCap: Bing ads Keyword Planner, SEO dirt & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Bing ads bolsters Keyword Planner targeting and rolls out access to the UK, Canada & Australia
Jul 7, 2016 by Greg Finn
Keyword Planner begins expansion outside of the US and gives users some new ways to discover keywords in the process.
SMX Advanced recap: Lies, Damn Lies, and Search Marketing Statistics
Jul 7, 2016 by Mark Traphagen
Are your marketing tests giving you valid results? Columnist Mark Traphagen summarizes insights from a presentation by Vistaprint’s Adria Kyne at SMX Advanced.
SEO is as dirty as ever
Jul 7, 2016 by Patrick Stox
Search engine optimization has built credibility over the years, but spammers and black-hat practitioners still give it a bad name. Columnist Patrick Stox shares his SEO horror stories.
Making your content perform beyond just SEO
Jul 7, 2016 by Janet Driscoll Miller
Content that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
SMX Advanced recap: Advanced Google App Deep Linking
Jul 7, 2016 by Eric Enge
How do you get your app content into Google Search results, and what are the benefits of doing so? Contributor Eric Enge summarizes an SMX Advanced panel on deep linking and app indexing.
Google honors Nettie Stevens, the geneticist who discovered XY chromosome
Jul 7, 2016 by Barry Schwartz
Nettie Stevens, American female geneticist, gets a Google Doodle on her 155th birthday.