Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Can you manage your inventory with Google Shopping?
Jun 3, 2016 by Andreas ReiffenContributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
- My SEO optimized & UI-friendly e-commerce Frankenstein
Jun 3, 2016 by Christian SculthorpIf you could create the perfect e-commerce website by combining elements from successful sites, which ones would you choose? Columnist Christian Sculthorp shares his picks.
- Are we making SEO too complicated?
Jun 3, 2016 by Ryan ShelleySEO has a lot of moving parts — and that can mean a lot of wasted time and effort if we’re not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
- Search in Pics: Google feng shui, weave & free Chromebooks
Jun 3, 2016 by Barry SchwartzIn this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google sending free Chromebooks to some?: Source: Twitter Google weave: Source: Google+ Google NYC feng shui? […]
- Copa América 2016 schedule attached to Google doodle marking tournament’s 100th anniversary
Jun 3, 2016 by Amy GesenhuesFormerly known as the South American Fútbol Championship, Copa América is the longest-running continental fútbol competition.
- Last chance to enter the Biggest Search Geek Contest and win a free trip to SMX Advanced
Jun 2, 2016 by Digital Marketing DepotWant a free ticket to SMX Advanced search marketing conference, complete with hotel and airfare? Then enter the 8th Annual SMX Biggest Search Geek Contest and prove you’re the geek to beat! The contestant who answers the most questions correctly in the shortest amount of time will win the grand prize — a flight and […]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Instagram’s algorithmic feed will officially roll out over the next month
- Gaining real estate in the inbox when campaigning in the 2016 election
- Omnichannel on the line: 4 steps to enhance the customer experience
- Twitter is testing carousel ads again, but a different type
- How to harness the IoT of retail technology
- A CMO’s View: How SunTrust is maximizing its Super Bowl 50 campaign
- MarTech Today: Google’s new website tool, Localytics’ Places & Facebook’s DeepText
- IBM announces Watson-powered ads that think
Search News From Around The Web:
Industry
- China Search Engine Giant Baidu Said to Raise Loan to $2 Billion, Bloomberg
- Facebook Is Hiring A Highly Qualified SEO, Search Engine Roundtable
- Zineb Ait Bahajji Leaves Google’s Webmaster Trends Analysts Team To Work On Google Assistant, Search Engine Roundtable
Local & Maps
- Apple hires luxury car satellite navigation engineer Sinisa Durekovic, appleinsider.com
Link Building
- 4 Effective Ways to Build Backlinks for a Brand New Site, quicksprout.com
- Google Gives Us An Update On Penguin: It’s Closer & Hopeful Not Too Far Off, Search Engine Roundtable
Searching
- AMPlifying Google News – AMP in Six More Google News Editions, Accelerated Mobile Pages Project
- Google Appears To Be Testing A ‘Nearby’ Tab In The Search Widget, androidpolice.com
SEO
- 10 Pinterest ideas with SEO benefits from Vertical Leap, vertical-leap.uk
- Ask Yoast: www and duplicate content, Yoast
- Case Study: Monster’s monster growth on Google, sistrix.com
- SEO for Bloggers: How to Nail the Optimization Process for Your Posts – Whiteboard Friday, Moz
- Video: Google Penguin Status, Mobile Page Speed Factor, Facebook SEO & More, Search Engine Roundtable
SEM / Paid Search
- Adwords Income Targeting: How Marketers CASH IN | Psychographic Hot House, aimClear Blog
- 6 Commonly Confused PPC Advertising Metrics, Marketing Mojo
- Hiring a PPC Specialist? Look For These 10 Skills, semrush.com
- Improve Quality Score in 5 Easy Steps, Portent
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