Online Marketing Today: SearchCap: Google RankBrain, search engine manipulation & authorship

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

FAQ: All about the new Google RankBrain algorithm
Jun 23, 2016 by Danny Sullivan
Google’s using a machine-learning technology called RankBrain to help deliver its search results. Here’s an update of what we know about it so far.
Google uses RankBrain for every search, impacts rankings of “lots” of them
Jun 23, 2016 by Danny Sullivan
Last year, RankBrain was used for less than 15% of queries. Now Google’s confidence has increased enough that it’s used all the time.
Fishing for B2B success: How to use AdWords to “land a big one”
Jun 23, 2016 by Jacob Baadsgaard
Like fishing, refining your AdWords campaign takes time and patience. Columnist Jacob Baadsgaard outlines his process for catching big leads in B2B.
Why retailers shouldn’t overreact to the voice search revolution
Jun 23, 2016 by Andy Taylor
Columnist Andy Taylor of Merkle|RKG shares data and provides insight into how voice search is impacting retailers.
Key takeaways from the Google AMA: RankBrain, Panda, Penguin, bots & more
Jun 23, 2016 by Barry Schwartz
From Panda to Penguin, authorship to HTTPS, search console and mobile index, here are my key points from the SMX Advanced talk with Google.
Google has stopped using authorship completely, even for in-depth articles
Jun 22, 2016 by Barry Schwartz
Authorship is now officially and completely dead. Gary Illyes from Google said authorship is not used at all at Google anymore.
#SMX Advanced keynote: Google’s Gary Illyes talks RankBrain, Penguin update & more
Jun 22, 2016 by Matt McGee
Day one of SMX Advanced concludes with the traditional Google keynote conversation covering the biggest issues in SEO.
No, SEO isn’t “search engine manipulation” that Google will ban you for
Jun 22, 2016 by Danny Sullivan
In a legal statement, Google introduces the term “search engine manipulation” — but think of it as a synonym for spam, not SEO.
Influencing with ad copy: how to truly drive action
Jun 23, 2016 by Purna Virji
Is your ad copy ineffective? Columnist Purna Virji discusses how you can tap into your customers’ decision-making brains to drive clicks and conversions.