Online Marketing Today: SearchCap: Google search analytics upgrade, Bing Ads edits & SEO makeup

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

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Google search analytics report adds the ability to compare queries
Jun 16, 2016 by Barry Schwartz
You can now compare one search phrase to another in the Google Search Analytics report within the Google Search Console.
Now you can edit text ads and address disapprovals in Bing Ads apps
Jun 15, 2016 by Ginny Marvin
Make quick fixes and updates to Bing text ads right in the iOS and Android apps.
Brief change suggests local SEO ranking factors are different for branded queries
Jun 16, 2016 by Joy Hawkins
What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.
The role of technical SEO is “makeup?” Really?
Jun 16, 2016 by Patrick Hathaway
In a response to a column published earlier this week about the place of technical SEO, contributor Patrick Hathaway argues that technical SEO is much more than a “nice to have” feature.
In case you missed it…
Jun 16, 2016 by Sponsored Content: Bing Ads
More reach and more results. With Bing Network, advertisers are connecting with the right people, where and how they want to be reached — all in a more natural, predictive and personal way. It’s the intelligence that spans not only Microsoft products, but across platforms and partners. And as part of a comprehensive advertising approach, […]
Why certain opinions matter more than others when it comes to swaying consumer’s buying habits
Jun 16, 2016 by Digital Marketing Depot
Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status. According to author Malcolm Gladwell, more influential individuals are known as mavens or “information brokers,” who have a wealth of knowledge and know how to share it. In other words, influence is about […]