Why certain opinions matter more than others when it comes to swaying consumer’s buying habits

Influence is far from a level playing field, but it isn’t necessarily for the reasons you might expect—fame, fortune and celebrity status.

According to author Malcolm Gladwell, more influential individuals are known as mavens or “information brokers,” who have a wealth of knowledge and know how to share it. In other words, influence is about authenticity, access to information and the drive to empower others.

Download this white paper from ReadyPulse to learn about the role influencers play in consumers’ decision-making cycles and what companies might be missing when measuring influencers’ impact on their bottom lines.

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