Online Marketing Today: SearchCap: Google shopping ad filters, Google maps speeds up & Yandex algorithm update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google testing filter buttons for Shopping ads: Filter by local availability, top rated and more
Jun 9, 2016 by Ginny Marvin
The new test offers more opportunity for ad exposure beyond the product listing ad box and mobile carousel.
Google Maps brings faster, smoother scrolling to Street View
Jun 9, 2016 by Greg Sterling
Fluid scrolling and swiping replaces more awkward arrow-advance navigation.
Yandex updates their version of PageRank named Thematic Index of Citation (TIC)
Jun 9, 2016 by Barry Schwartz
The Russian search engine, Yandex, has updated their TIC scores, and webmasters took notice.
Broad match: What is it good for?
Jun 9, 2016 by Brett Middleton
Columnist Brett Middleton describes how to use broad match in paid search campaigns as a keyword research tool.
What is quality content?
Jun 9, 2016 by Patrick Stox
Columnist Patrick Stox takes a comprehensive look at what Google might consider to be “quality content” and adds his own thoughts and tips based on his experience in the SEO industry.
Do you have the right local SEO tools for the job?
Jun 9, 2016 by Andrew Shotland
Planning and executing a local search campaign requires a lot of data and insight, making a good local SEO tool stack invaluable. Columnist and local search expert Andrew Shotland shares his.
Phoebe Snetsinger Google doodle marks 85th birthday of famous bird watcher
Jun 9, 2016 by Amy Gesenhues
Snetsinger is credited with seeing 8,393 bird species in her life timeline – the most of any birder at the time of her death.
Apple gets into the SEM business with paid-search for app developers
Jun 8, 2016 by Greg Sterling
The possibility of an AdWords-like paid search model for the iOS App Store was first raised in April in a Bloomberg Report.