Online Marketing Today: Google launches business-friendly tool that tests your website mobile-friendliness & page speed

Thursday, June 2, 2016

Google launches business-friendly tool that tests your website mobile-friendliness & page speed

Google announced on the Google Small Business blog that they have released a new landing page to test your website’s mobile-friendliness and page speed for desktop and mobile all in one place. This tool should make it easier for small businesses to test their sites, as opposed to going to the specific mobile-friendly testing tool and/or page speed testing tool.

The new tool, available over here, will test this all at the same time. The unique aspects of this tool are:

(A) Get all three scores on one page.

(B) Google will email you a more comprehensive report for you to share with your webmaster team.

(C) Google will now give you a 0 out of a 100 score for how mobile-friendly your website is, as opposed to if it is mobile-friendly or not.

Here is what the scores say:

Mobile-friendliness: This is the quality of the experience customers have when they’re browsing your site on their phones. To be mobile-friendly, your site should have tappable buttons, be easy to navigate from a small screen and have the most important information up front and center.
Mobile speed: This is how long it takes your site to load on mobile devices. If customers are kept waiting for too long, they’ll move on to the next site.
Desktop speed: This is how long it takes your site to load on desktop computers. It’s not just the strength of your customers’ web connection that determines speed, but also the elements of your website.

Here is a screen shot of the report for this site:

You can see it is a pretty overview, much nicer than the more webmaster/developer-focused options Google has given us in the past. As you scroll down, you get more details on how to make your site more mobile-friendly or faster on desktop or mobile browsers.

Here is a screen shot of the report Google emailed me later: