Friday, September 4, 2015

What Happened To The Google Panda 4.2 Update? Did It Make A U-Turn?

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Google Panda 4.2 was released by Google as a really slow update that started on July 18, 2015. But around August 14th, some are speculating (including myself) that the Panda 4.2 update was reversed or changed significantly.

We know that Panda 4.2 would roll out over several months and that over time, more and more pages on your site will be updated with the revised Panda score. So if you recovered from the Panda penalty, you should have seen a small and gradual improvement in your Google rankings as the weeks progress. But after August 14th, many of those who saw the small and gradual improvement noticed that those gains were wiped out overnight.

Here is a graph I shared from my own personal recovery on the Search Engine Roundtable:

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The vertical red line is the Panda release date and the horizontal line is showing my pre-Panda 4.2 Google organic traffic and how it returned to the same level after August 14th.

I am not the only one noticing this, there are tons of webmasters who are seeing the same thing. I covered much of that in my post earlier this week on the Search Engine Roundtable.

We’ve asked Google about this but they decided not to comment about this specific change.

For more on Panda 4.2, see our interview with Google.

The post What Happened To The Google Panda 4.2 Update? Did It Make A U-Turn? appeared first on Search Engine Land.



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