Online Marketing Today: SearchCap: Google Constitution Results, AdWords & Bing Ads & Rich Snippets Study

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google Adds Complete Content Of United States Constitution To Search Results
Sep 17, 2015 by Amy Gesenhues
To celebrate Constitution Day and further the efforts of The Constitution Project, Google has added constitutions from 13 countries.
Measuring The Offline Value Of Paid Search Clicks During The Holidays & Beyond
Sep 17, 2015 by Andy Taylor
Google’s “Store Visits” metric is handy for calculating offline conversions attributed to paid clicks, but it doesn’t tell the whole story. For paid search marketers tasked with attribution modeling, columnist Andy Taylor takes a look at how various factors can impact offline conversions.
Are You Making These 5 Mistakes When Importing From AdWords To Bing Ads?
Sep 17, 2015 by Purna Virji
Using Bing Ads’ “Import from Google AdWords” feature? If so, columnist Purna Virji cautions you to avoid these potential pitfalls.
Study: Position 1 In Search May Get Fewer Clicks Than Position 2 With Rich Snippets
Sep 17, 2015 by Barry Schwartz
Rich snippets can provide a 26 percent lift in clicks on the second search listing, says a Blue Nile Research study.
Digging into Dads on Facebook: Psychographic Targeting Hot House
Sep 17, 2015 by Sponsored Content: aimClear
Move over, moms — fathers are reportedly taking a greater role in family purchases, “specifically fathers 25–40,” according to a recent article on CNBC. We’ve previously exposed the myriad ways to target moms in Facebook. In this edition of aimClear’s Psychographic Targeting Hot House, Merry Morud, Creative Strategist, digs into dads. Men + Demographics > […]
Attend MarTech To Transform Marketing & IT Opportunities Into Results. Rates Increase Tomorrow.
Sep 17, 2015 by Search Engine Land
Take part in a vendor-agnostic graduate-level conference dedicated to the intersection of marketing, technology and management—MarTech: The Marketing Tech Conference. Your opportunity to save £200 expires tomorrow, 18 September. Register today! The 24-session agenda features perspectives from accomplished practitioners and thought leaders in the marketing technology arena. Hear from a mix of B2C and B2B […]