Many in China will be using Baidu rather than Microsoft’s Bing Search engine within Windows 10, thanks to a new distribution deal that Microsoft has announced.
“Baidu Windows 10 Express” is a new way to get Windows, thanks to a deal signed between Microsoft and Baidu, China’s dominant and homegrown search engine.
As part of the deal, the default search engine will be Baidu rather than Microsoft’s own Bing search engine. Usually, Bing is the default search engine in Windows 10, unless there are other deals with hardware manufactures that alter this. Baidu will also become the default homepage within the Microsoft Edge browser.
Microsoft said that Cortana, the digital agent within Windows devices, will still continue to be powered by Bing. Those who prefer Bing or another search engine can also still change the default, though the company has attracted some criticism for making it harder to switch search engines in Windows than in the past.
One way people in China will get the new version of Windows will be just by searching for “Windows” on Baidu. Microsoft tells Search Engine Land that in such cases, a special link will appear guiding people through the upgrade and installation process.
Those who already have Windows 10 in China, or who get it outside of the partnership, will continue to have Bing as their default.
The post “Baidu Windows 10 Express” Deal Makes Baidu The Search Default For Windows In China appeared first on Search Engine Land.
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