Online Marketing Today: SearchCap: Bing Keyword Planner, Yandex Link Penalty & Google Index Count

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

4 Reasons Organic Search Is Better
Sep 9, 2015 by Kristine Schachinger
Getting traffic from paid advertising and social sites is wonderful — but not if it results in the neglect of your organic efforts, argues columnist Kristine Schachinger.
Google Adjusted How They Show Index Count Estimates
Sep 9, 2015 by Barry Schwartz
Bad timing: Google’s Index Status report had a bug that showed a drop in index counts around the same time Google updated their index estimation formula.
Yandex, Russia’s Largest Search Engine, Penalizes Hundreds Of Sites Buying Links
Sep 9, 2015 by Barry Schwartz
While Google has been quiet on the link penalty side, Yandex — the largest Russian search engine — has issued widespread link penalties on several hundred sites.
Bing Ads Launches Keyword Planner Tool In All US Accounts
Sep 9, 2015 by Ginny Marvin
They updated keyword research tool also offers bid and budget estimating.
September 10 Webcast: Data-Driven ROI Reality and Avoiding the Creep Factor
Sep 9, 2015 by Search Engine Land
Finding the right balance between personalization and privacy.
Rates For Marketing Land’s SocialPro Conference Increase Saturday. Register Today!
Sep 9, 2015 by Search Engine Land
Social media is not just funny memes or signing off with a trending hashtag. The evolution of social media has opened up a Pandora’s box for marketing practitioners including: optimizing content for maximum social distribution; managing platform fragmentation beyond Facebook, Twitter, and LinkedIn; obtaining tangible data to justify investment in social media; implementing real-time marketing […]