In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion.
Facebook delivered mid-August with Website Clicks and Mobile App Install campaigns that are able to display ads in Instagram with Facebook targeting.
Facebook’s targeting capabilities + Instagram’s visual prowess = MARKETING GOLD.
With Christmas right around the corner (yes, it’s coming) and Black Friday being the holy grail of sales and profit, curating well-intentioned and viable cookie pools will make paid promotion a breeze.
Here’s how it’s done.
Create a website click campaign within Facebook, for Instagram placement.
Segment products or services by interests and behaviors, then send users to a customized landing page through Instagram’s CTA.
When you enter the Black Friday showdowns, come armed with perfectly pre-curated audience pools that hit your Instagram landing pages and take advantage of cheaper CPCs!
The post Cookie ‘Black Friday’ Instagram Users With Facebook Custom Audiences appeared first on Search Engine Land.
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