SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Community Corner: Spotlight on Search Engine Land Award Winners Brainlabs & Trimark Digital
  Mar 2, 2018 by Amy Gesenhues
  An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved.
• Bing Entity Search API is now available
  Mar 2, 2018 by Barry Schwartz
  The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
• 10 ways to increase calls from paid search
  Mar 2, 2018 by Digital Marketing Depot
  The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls to businesses from mobile devices alone. With 70% of consumers using click to call from mobile search, it’s time to reimagine stale best practices.
• What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?
  Mar 2, 2018 by Tony Edward
  Contributor Tony Edward explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results.
• Yelp offers new ad customization to advertisers
  Mar 2, 2018 by Greg Sterling
  Advertisers are permitted to pick an image and favorite review or let an algorithm do it for them.
• Search in Pics: Google Dublin snow, dog racing & Noogler handbook
  Mar 2, 2018 by Barry Schwartz
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
• Holi Google doodle celebrates the Hindu holiday with a colorful image of dhol players
  Mar 2, 2018 by Amy Gesenhues
  The illustrated doodle highlights the vivid colors associated with the holiday along with the traditional wooden barrel drum known as a dhol in South Asia.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• Phrase, broad, or broad match modifier: After exact, what’s the next best match type?
• Split testing Google Shopping campaigns
• Unit economics: The foundation of a good SEM campaign
• Are you ready for the attribution changes coming to Google AdWords?
• Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service
• Spredfast adds reviews to the social channels in its dashboard
• Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission
• The death of the mass market and why consumers couldn’t be happier
• Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display

Search News From Around The Web:

• 3 Core Trade-Offs Every SEO Strategy Must Consider, Search Engine Journal
• Ask Yoast: Using your keyword in the alt text box, Yoast
• Google Search Algorithm Update Brewing? Depends Who You Ask., Search Engine Roundtable
• Take a walk on the wild side in Google Earth, The Google Official Blog
• The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday, Moz
• The Art and Science of Dynamic Search Ads on Bing Ads, Bing Ads
• Top 5 Strategic PPC Tips for A Brand-New Company, 3Q Digital
• Understanding Custom Reports & Advanced Segments in Google Analytics, Search Engine People
• What B2B Advertisers Need to Know About Google Display Network, KoMarketing

The post SearchCap: Bing Entity Search API, Yelp’s new ad customization & Google’s Holi doodle appeared first on Search Engine Land.

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